About Us


An ode to sandy soirées and summer days spent under the sun with the ones we love the most. 

Welcome to the world of Isla In Bloom, an Australian boutique label featuring sustainable swimwear and summer accessories, created with beautiful, bold floral and boho-inspired prints. Destined for days by the ocean that lead into nights under the stars, our sustainable swimwear, boho picnic rugs and beach towels are a defining image of the summer lifestyle we love.

Our purpose is clear. To enhance the lives of women, inspiring them to live authentically and to express their style through our feminine prints and adjustable fits. Redefining classic styles and designs, our luxe collection of swimwear is effortless, thoughtfully designed and ultra-feminine. Igniting a new sense of confidence while you spend your day lounging on a boho picnic rug or beach towel.

Dreamt and designed in Sydney from a love of prints and color, Isla In Bloom takes inspiration from bohemian and floral aesthetics. All our signature designs are hand-drawn and created by local and international artists who help us to bring our vision to life. We research and use high quality, earth-loving fabrications and materials, made with ethical production processes in place, ensuring every piece (and our planet) is made to last. You’ve arrived at Isla In Bloom, welcome.


Redefining classic swimwear styles, each Isla In Bloom piece is made with purpose. 


Sustainability, functionality and longevity considerations are at the forefront of our design and production process. Using pure Italian fabrics made from regenerated Econyl®, we have thoughtfully produced a premium product with a luxuriously soft feel whilst helping us maintain our commitment to protect and clean up our ocean. 


Drawn, designed and made in Australia, our styles are based on the female figure, consciously noting how our bodies are different and can and do change. Meticulous attention to detail has been given to each design, including timeless shapes featuring tie-side bikini bottoms and adjustable over the shoulder straps. Soft edging moulds the styles to each woman's body. Soft enough to not cut in and firm enough to be supportive and long-lasting.


With an end goal of creating classic styles that flatter a woman's figure, we’ve crafted versatile swimwear to empower women, allowing them to feel confident in a bikini all summer long.  

Shop Womens Swimwear Online


An exciting addition to Isla In Bloom. We are pleased to introduce the next evolution for Isla In Bloom - a luxe range of boho picnic rugs and beach towels, imagined for our fellow beach lovers and guaranteed to elevate your summer setting. 


Conceptualised at a day by the beach, covered in sand and the warmth of the sun, discussing a lack of beautiful summer accessories in the market that fit our aesthetic and style. Our woven throws and beach towels are unique - designed in Australia and manufactured in China in a small factory that uphold certified, sustainable and ethical supply chains. 

Made for long days and warm nights, these new products beautifully complement your Isla In Bloom swimwear making them the perfect addition to our brand.

Woven Throws Australia


Our boho picnic rugs are made with 100% recycled cotton. The colours and each design come to life through the technique of tightly interwoven yarn. Strong and sturdy enough to keep the sand underneath, the throws are soft to touch and comfortable against your skin. 

Perfectly suited for any occasion, they can be used as a picnic blanket or beach throw, while camping or living on the road. They’re equally as beautiful for your home, and can be used as a decorative blanket or wall tapestry. 

Woven Picnic Rugs USA
Boho Beach Towels


From lounging poolside with a sophisticated read to soaking up the rays by the ocean, our chic cotton beach towels are a must-have. Not only are these towels a beautiful aesthetic backdrop, but they are extra large in size at 35" x 67".

Dreamt up and designed with our signature boho florals for long days under the sun. Reversible and available in a lust worthy color palette of peach, lilac, marigold, olive, mist and stone.


We’re here for a long time just like our planet, so we’re taking care to be responsible in our practices and make ethical and sustainable choices for our products, packaging, manufacturing and recycling processes.

Picnic Blanket Online USA